Forming an Opportunity Belief- Skincare Education
I believe that there is in opportunity to be found in skincare. The unmet need is that people need to take care of their skin, but they do not understand how to navigate the myriad of products on the market. Anyone other than trained specialists, estheticians, and dermatologists have the need to learn more about protecting their skin. I think this need has existed since we have had the amount of products on the market that we do now. People are looking at a vast array of sources to answer their skincare questions, whether it's their dermatologist, an online blog, a youtube channel, or even their mom. I am 85% sue that this opportunity exists.
The prototypical customer is someone who doesn't inherently know much about the science of skincare, but has learned advice from various sources and people throughout their life.
Iteration No. 1: This prototypical customer was enthusiastic about their need for skincare education. They became aware of their need when they first experienced skin problems, and it has been a need for them ever since. They are currently addressing this need with skincare solutions with advice from a popular YouTube channel, but they are unsatisfied with the results they are getting. They stated that the information and advice they have come across has been somewhat inconsistent, and they said they would not consider it to be backed by scientific evidence.
Iteration No. 2: This prototypical customer was somewhat enthusiastic about their need for skincare education. They also became aware of their need when they first experienced skin problems, but this was at a notably later point in their life than the customer in Iteration 1. They said that since their first time experiencing this need, it has been relatively consistent in their life. They are currently addressing this need with advice from a trusted colleague, and are somewhat satisfied with the results. They stated that the information and advice they have come across has been somewhat inconsistent, and they said they would not consider it to be backed by scientific evidence.
Iteration No. 3: This prototypical customer was unenthusiastic about their need for skincare education. They generally do not consider this need very prevalent in their life, but would say that the first time they became aware of the need was they first time they experienced skin problems. The need has been inconsistent in their life because they have not paid significant attention to their skin's needs. They are not currently addressing their need, but they did agree that the information and advice they have come across in their life has been somewhat inconsistent, and they said they would not consider it to be backed by scientific evidence.
Overall, I learned that this opportunity is extensive and I think that many different types of people are affected by the need for skincare education, whether they can identify it or not. I think the most surprising thing I learned about my opportunity is that it would benefit everyone, even those who don't consider their need very important. I previously thought only those who thought this need was very important would really benefit from the solution. I think that maybe 65% of my original opportunity is there, because people have to be willing to be educated on skincare for this opportunity to be really valid, and not everyone is willing. I definitely think my new opportunity is more accurate because I have factored in the input of actual prototypical customers. I think it is absolutely essential for entrepreneurs to adapt to constructive customer feedback because this gives them the best chance to be successful at selling their product or service.
The prototypical customer is someone who doesn't inherently know much about the science of skincare, but has learned advice from various sources and people throughout their life.
Iteration No. 1: This prototypical customer was enthusiastic about their need for skincare education. They became aware of their need when they first experienced skin problems, and it has been a need for them ever since. They are currently addressing this need with skincare solutions with advice from a popular YouTube channel, but they are unsatisfied with the results they are getting. They stated that the information and advice they have come across has been somewhat inconsistent, and they said they would not consider it to be backed by scientific evidence.
Iteration No. 2: This prototypical customer was somewhat enthusiastic about their need for skincare education. They also became aware of their need when they first experienced skin problems, but this was at a notably later point in their life than the customer in Iteration 1. They said that since their first time experiencing this need, it has been relatively consistent in their life. They are currently addressing this need with advice from a trusted colleague, and are somewhat satisfied with the results. They stated that the information and advice they have come across has been somewhat inconsistent, and they said they would not consider it to be backed by scientific evidence.
Iteration No. 3: This prototypical customer was unenthusiastic about their need for skincare education. They generally do not consider this need very prevalent in their life, but would say that the first time they became aware of the need was they first time they experienced skin problems. The need has been inconsistent in their life because they have not paid significant attention to their skin's needs. They are not currently addressing their need, but they did agree that the information and advice they have come across in their life has been somewhat inconsistent, and they said they would not consider it to be backed by scientific evidence.
Overall, I learned that this opportunity is extensive and I think that many different types of people are affected by the need for skincare education, whether they can identify it or not. I think the most surprising thing I learned about my opportunity is that it would benefit everyone, even those who don't consider their need very important. I previously thought only those who thought this need was very important would really benefit from the solution. I think that maybe 65% of my original opportunity is there, because people have to be willing to be educated on skincare for this opportunity to be really valid, and not everyone is willing. I definitely think my new opportunity is more accurate because I have factored in the input of actual prototypical customers. I think it is absolutely essential for entrepreneurs to adapt to constructive customer feedback because this gives them the best chance to be successful at selling their product or service.
Comments
Post a Comment