Testing the Hypothesis, Part 2

Interview 1: This person, a young woman with acne, has plenty in common with my prototypical customer, but she falls outside of the boundary because she is already following a strict regimen for her acne prescribed by her dermatologist. She has already fulfilled the need I identified, for dermatological advice regarding skin problems. This differs from other needs she may have, like nutritional advice from a dietician. The underlying cause of her need for help with her acne is the same as my prototypical customer, but she has already fulfilled this need. 

Interview 2:This person, an older man, doesn't have much in common with my prototypical customer, and he falls outside of the boundary because he simply does not have the desire to learn more about skincare. He still has the need to take care of his skin, but he refuses to do anything about it because he never has. This is a unique case where he has the same need as my other customers, but he does not view it as a need. The underlying cause for his need is no different from people inside the boundary.

Interview 3: This person, a young man, has plenty in common with my prototypical customer, but he falls outside of the boundary because he is at risk for skin cancer and needs further testing than my service could provide. The need I identified differs from his need because rather than simple skin analysis he needs tests that can only be done in person. The underlying cause for his need is similar to my consumers because he has a problem, but differs because his is more dire. 

Interview 4: This person, a teenage girl, has plenty in common with my prototypical customer, but she falls outside of the boundary because she doesn't have Internet access at home. Her need is different than the need I identified because she needs advice that can be found in person. The underlying cause of her need is different than my customers because she is not trying to navigate the vast information of the Internet.

Interview 5: This person, a middle aged woman, has some factors in common with my prototypical customer, but she falls outside of the boundary because she is a dermatologist, so she doesn't need advice. She does need skincare products, but does not require the recommendations that my service would provide, which is how her need differs. The underlying cause of her need is similar to my consumers, but not the same. 

Inside Boundary	Outside Boundary
People who need advice on skincare and product recommendations.	People who already have advice on skincare and products that they need, and/or people with special needs.
An understanding of how to take care of skin and protect it.	Actual medical care for dire conditions or a necessity for life.
People do not have a clear source of scientifically-based information, and not everyone can visit a dermatologists office.	Some people do not want or need skincare advice depending on their situation. Others might not have the means to use the service or the income to spend on it.