19A Idea Napkin No. 2

1) You. My name is Haven Twyford. I am creative, empathetic, intelligent, and adaptable. I have experience in leadership, thinking on the spot, and creating things. I want this business to become well-known, highly recommended, and accessible for everyone. I would want to create this business on the side at first, but maybe it could eventually become a full time job.

2) What are you offering to customers? I am offering an extensive database of consistent and reliable skincare solutions based on dermatological advice. It will uniquely combine simple yet effective solutions from real skincare professionals and real data about thousands of common skincare ingredients on one accessible website. 

3) Who are you offering it to?  This service is for anyone with a desire to learn more about how to take care of their skin. The site would cater to all age groups, and as many skin problems as possible. Advertisements would encourage everyone to use it, and hopefully would increase a doubtful customer's desire to learn more. 

4) Why do they care? People want to have clear skin, and they would want to get the best advice they could at the best possible price. They also want to find ways to treat small problems and prevent further health issues down the line.

5) What are your core competencies? The main thing that sets us apart is the combination of a database full of common ingredients and what they do to your skin and consultations. Some services provide these elements singularly, but to my knowledge there isn't really a company that combines them at a reasonable price. 

I think these elements fit together pretty well. I think I have the talent, skills, and experience to lead the business, and I think there would be good consumer interest as long as there was good advertising. I think I would really focus on platforms like Instagram and Youtube, and collaborate with popular influencers. I think these are new and effective advertising methods, and as someone who relates to the target audience, I think these ads would work best on me. I also think partnering with dermatologists would be really successful. I don't know if everyone who sees the ads will actually have an interest, but people do really care about the appearance of their skin and hopefully my service would help them find the healthiest way to help and maintain their skin. 

I didn't get feedback, but I think the feedback I received on other projects regarding my idea has helped me shape the idea into something more feasible. An example of this was the idea to partner with dermatologists.